Diploma, Vocational & Skills / Digital Marketing & Web Analytics
Email Marketing: Lists, Campaigns and Automation
Four self-paced written lessons teach how to build a permission-based email list, segment subscribers, write subject lines and emails that are read, design accessible mobile-friendly emails, protect deliverability with authentication and list hygiene, set up welcome and nurture automations, follow consent and anti-spam rules, and measure and test results, ending with a fictional enquiry-nurture sequence capstone. This is an independent ZELVU short course with no email-platform affiliation; no software subscription, contact lists or sending volume is included.
- Delivery
- 4 self-paced written English lessons with original worked examples, local exercises, explained knowledge checks and a self-assessed capstone. Optional automated Course Tutor assistance is available in the protected LMS.
- Access
- 12 months course access
